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Home › Wine Club

Wait, what’s a wine club?

A wine club is a singular wine experience where you get inside access to your favorite wines from your favorite vineyard along with some amazing wine culture perks (from wine tastings to events).

Rove Winery

Our wine club, "Rove Nation," isn’t like your traditional wine club. It's is really more of a Community Supported Agriculture winery (A CSA is when individuals pledge support to a farm so it can grow and by extension it becomes a “community” farm).

Because of the amazing commitment of our wine club members, we’ve been able to plant new vineyards and implement organic & sustainable farming practices.

This means you get access to more wine varieties and ciders. But it also means that with every sip of wine you know we’re caring for the land and the surrounding ecosystems to keep it healthy and thriving for the generations who come after us.

JOIN TODAY

WHAT'S INCLUDED

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Rove Winery

DISCOUNTS 

Depending on your club level, members enjoy 15-20% off purchases of wine and merchandise.

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VIP ACCESS TO RESERVE & PRE-RELEASE WINES

Be the first to taste and discover Rove wines before they’re released to the public and enjoy private access to special reserve wines.

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MEMBERS-ONLY EVENTS 

Receive admission to our exclusive Pick Up Parties, wine club dinners, member mixers and other VIP events.

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EXCLUSIVE FLAT RATE E–COMMERCE SHIPPING

Receive access to a $20 flat rate shipping on all e-commerce orders. A potential savings of up to $75 or more!

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REFERRAL BONUS

Earn 500 Loyalty Points for every new member referral* *Points redeemable in the tasting room or online for non-club purchases

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HOW TO GET STARTED

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Rove Winery

NO COST TO JOIN 
Simply select a membership and your credit card will only be charged at the time of each shipment.

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1. CHOOSE A CLUB LEVEL AND WINE OPTION

Select your level: Rambler, Irish Rover, or Winegeese. Then, choose to have your bottles curated with “all whites” , “both reds and whites,” or opt to choose your own bottles*. 

*Not available for Rambler.

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2. SIGN UP

Simply complete the application below and you’ll receive your first wines on our next shipment date.

Rambler Club orders are available the first week of every other month from May through March. Irish Rover and Winegeese Club orders are ready every April and November.

You’re also automatically enrolled to receive emails on events, releases, and more exclusive Rove Winery news. 

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3. $20 FLAT RATE SHIPMENT OR FREE PICKUP

Choose to have it shipped or held for pickup at the winery.

CHOOSE YOUR CLUB LEVEL

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FOR THE EXPLORER
FOR THE EXPLORER

FOR THE EXPLORER

Perfect for the adventurous drinker looking to discover new wines. This package features a curated selection of wines with more frequent, smaller shipments.

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2 bottles every other month. Orders will be available for pickup or shipment on the first week of every other month (May, July, September, November, January, and March).

  • One complimentary glass or flight for member + guest
  • 15% off all additional purchases
  • Curated releases bi-monthly for the local explorer. Non-customizable, Local Pickup Only

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Price ranges/Shipment:
Mix: $44-53
White: $37-44

FOR THE ENTHUSIAST
FOR THE ENTHUSIAST

FOR THE ENTHUSIAST

This package is for fans who wish to support the vineyard, discover new wines, and share the experience with friends and family.

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6 bottles twice a year. Orders ship every April and November.

  • One complimentary glass or flight for member + guest
  • 15% off all additional purchases
  • Fully Customizable Releases Every April and November

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Price ranges/Shipment:
Mix: $135-165
White: $110-125

FOR THE CONNOISSEUR
FOR THE CONNOISSEUR

FOR THE CONNOISSEUR

This package allows fans to build a cellar collection and enjoy VIP treatment at the winery.

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  • One complimentary glass or flight for member + guest
  • Fully Customizable Releases Every April and November
  • 20% off all additional purchases
  • $20 birthday gift to use in tasting room during your birthday month
  • 2× loyalty points accrual on all regular purchases
  • Up to $1,000 facility fee waived for private events (restrictions may apply)
  • Exclusive access to Winegeese-only bottle promotions

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Price ranges/Shipment:
Mix- $235-$255
White- $205- $220

JOIN ROVE NATION

Your membership in the Rove Nation community helps keep our vineyard thriving!

SIGN UP

Membership Details & FAQ

Membership Fine Print
  • I certify that I am 21 years of age or older.
  • I agree to receive one year of shipments based on my designated club level. I understand members who cancel before receiving all shipments will be charged a tier-based cancellation fee.
  • Upon delivery, I understand that an adult must sign for the wine and that the shipping agent is prohibited from leaving packages unattended.
  • We’ve recently updated our packing processes, and no longer hold pre-packed orders in the tasting room. Special arrangements can be made with the Wine Club Manager as needed, but orders will always be available for packing during your visit to the tasting room!
  • Wine orders will be considered abandoned after six months of storage; members forfeit access to those bottles at that time.
  • I understand all membership updates, including address changes, credit card updates, and club selections can be emailed to wineclub@rovewinery.com or made through your wine club online account.
  • I authorize Rove Winery to charge my credit card for the cost of my membership selections plus any applicable shipping fees and taxes
Referral Program Details

1. Must be an active wine club member. Definition of Active member must be accepting shipments or pickups, cannot skip more than 2 shipments in a row and membership cannot be on hold. 

2. The new member that was referred has to accept one shipment in order for an active member to earn 500 Loyalty Points for every new member referral* *Points redeemable in the tasting room or online for non-club purchases

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OUR LOCATION

7007 E. Traverse Hwy (M-72)
Traverse City, MI 49684

231.421.7001

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